Directory profiles

Write one canonical bio and derive every directory profile from it. When your focus or fee changes, you edit one document and then the listings, instead of five versions drifting apart.

1. Write the canonical bio

Keep it in one document you own:

Tagline: one line. Who you help and what changes.
Short bio: two or three sentences for cards, previews, and search snippets.
Full bio, in three sections:
About my clients: the person before therapy, in the words they'd use (the language bank from ideal client discovery).
My approach: what actually happens in sessions, concretely.
My background: training, licenses, and years in practice. Short.
Fee note: see below.

Write "About my clients" first and give it the most words: it's what a prospective client reads to decide whether you'd understand them.

2. Adapt per directory

	Psychology Today	Zencare	TherapyDen
Cost	Monthly subscription	Membership fee; application and vetting	Free tier plus paid options
Character	Largest audience; most competition	Curated; video intro; skews toward clients willing to pay privately	Inclusive, values-forward
Notes	A free or incomplete listing may barely appear in search results, so fill every field	Record the intro video somewhere quiet with good light; keep it under 2 minutes	Good second listing

Pricing changes, so check each directory's current rates. For each listing:

Paste the canonical sections into the matching fields, trimmed to that directory's limits.
Choose specialties and issues deliberately. Checking every box makes you invisible in each search. Pick the few that match the clients you do your best work with.
Photo: a warm, well-lit, recent headshot. It's the first thing people see.
Review the live profile. Some directories set identity or demographic fields from your application, and only their staff can change them.

3. Fee and insurance wording

Say it once, clearly, in every listing, to head off "do you take my insurance?" inquiries:

Fees: $[individual fee] per [length]-minute session[; couples $X]. Insurance: I'm out-of-network with all insurance plans. I provide superbills you can submit for possible out-of-network reimbursement. Check with your plan about your benefits. Cancellation: sessions canceled with less than [72] hours' notice are charged the full fee.

Sliding scale: off, unless you actually offer one.
Insurance field: "Out of network," not blank.

4. Track what each one produces

Log each listing's cost and renewal date, and tag every inquiry with its directory, in the referral tracker. At renewal you'll know whether it earned its fee.